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Newly innovated, Ultimate Sunscreen Protector Lotion and Ultimate Sun Protector Spray strengthens with heat, sweat and water—the company says.
April 1, 2024
By: Rachel Klemovitch
Assistant Editor
Shiseido released two new broad-spectrum sunscreen innovations—the Ultimate Sunscreen Protector Lotion SPF 60+ and Ultimate Sun Protector Spray SPF 40. According to the brand, the formulas strengthens with heat, sweat and water. The Ultimate Sunscreen Protector Lotion SPF 60+ uses Shiseido’s SynchroShieldRepair Technology that self-repairs coverage when it is thinned by movement. HeatForce Technology enhances sun protection when activated by external heat. Also, WetForce Technology is used to create an additional layer of protection through water or sweat. SuperVeil-UV 360 Technology enhances Shiseido’s Ultimate Sun Protector Spray SFP 40 in protecting the skin from UVA/UVB rays. Antioxidants and botanicals are used to help prevent damage caused by UV rays. Shiseido has also partnered with high-performance athletes for its “Sun on the Run,” 360-campaign to promote these products on social media and other key markets. The spray comes in a non-aerosol spray and the lotion is available in three size options online and in select stores.
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